How to calculate conversion rate google ads with manual
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Let’s name this field cr: The average cost per click is calculated by dividing your total cost for that campaign by the number of clicks. For google ads, you can determine the effectiveness of campaigns, ad groups, particular ads, or keywords.
Overall converion rate is calculated as:
This will give you your conversion rate, regardless of whether it’s an ad, webpage or email. Your total sales are $1200, and your google ads costs are $200. For instance, an ecommerce website obtained a total number of 1,000,000 (one million) clicks using adwords which lead to 20000 (twenty thousand) sales (conversions) in the month of february. Now we can divide our add to cart events by our product click events.
